6 Packaging Styles Every Brand Must Consider for Packaging!

Brands pay special attention to packaging when aiming to increase their sales and retain more customers in the market. Packaging tells a lot about the product packed inside. Whether you are packing a limited-edition product or the regular ones, choosing the right packaging style with customizations can make a big difference. This is the reason that your brand must look at different styles to enhance the unboxing experience of customers. Read this blog to find out 6 packaging styles you can choose regardless of the brand to attract more customers. 

1. Round boxes

Round boxes are used to enhance the visual appeal of the products packed inside and enhance the customer’s unboxing experience. As a D2C brand you can choose customized round boxes in different colors and designs to improve the shelf visibility of your products. Adding a custom-printed ribbon on the sides of the boxes will offer a timeless and elegant look. 

You can pack different items in the cardboard paper tubes and even have them to be used for packing gifts by customers. Most brands choose round boxes made of different materials such as cardboard or rigid to ensure the product protection during shipping. Following industries use round boxes to pack their products:

• Cosmetic
• Apparel
• Skincare 

2. Straight Tuck End Boxes

Choosing straight tuck end boxes for packing several products is a wise decision when brands have to display their products on the shelves. You can save money on shipping and save storage space as these boxes can be shipped flat. This style offers a sleek design, and both the top and bottom flaps are tucked on the same side. 

With custom printed tuck boxes you can increase the shelf visibility of your products. You can choose different sizes and even add custom windows so customers can have a sneak peek at the products before finalizing their purchasing decisions. The following industries can use straight tuck end boxes:

• Food
• Cosmetic 
• Retail 

3. Roll End Tuck Top Boxes

When packing items such as CDs, serums, and scented candles you can choose the Roll End Tuck top boxes. These boxes offer a double layer protection on the bottom and sides and offer cushioning to the products. Use corrugated cardboard to make these boxes as the corrugated layer sandwiched between the cardboard layers ensures better protection against external factors. 

Choosing tuck end boxes with custom design patterns will allow your brand to attract more customers and boost product visibility among other brands.  A few industries that use the Roll End Tuck Top boxes for their products are:

• Skincare
• Cosmetic 
• Food

4. Magnetic Closure Boxes 

When packing luxurious items such as watches, wedding gowns, boots, and jewelry you can use magnetic closure boxes. These boxes are used to create a timeless appearance. You can opt for different designs and colors such as red, white, blue, purple, and pink to enhance the visibility of these boxes. 

The magnet embedded inside the flap of the box ensures the flap remains on top of the box unless opened with slight force. You can enhance the customer’s unboxing experience and retain more customers by offering your products in these boxes. Common industries to use magnetic closure boxes are:

• Candle 
• Apparel
• Jewelry

5. Open Door Boxes

Most brands use open-door packaging when sending PR packages or packing their limited-edition products because of their visual appeal. Customers love these boxes as they offer an unforgettable unboxing experience. Use premium finishes on your open-door boxes such as foil stamping or gloss to enhance the visual appeal of these boxes. 

These boxes are also used as gift boxes. You can add several items inside the open-door boxes such as watches, bracelets, rings, necklaces and more. The following industries use open-door boxes to pack their products:

• Beverage 
• Jewelry
• Watches

6. Sleeve and Tray Boxes

Most customers love to collect boxes that can later be used to store different items. Sleeve and tray boxes are one of those boxes and they can be used to pack different items. Most brands pack their bath bombs, candles, hair accessories, and perfumes in these boxes. You can choose different shades of the same color for the sleeve and tray to create a coherent yet elegant appearance. 

Give an ombre look to your packaging to create a shelf appeal. Use environmentally friendly materials to reduce your carbon footprint. Use cardboard or rigid material to make these customized sleeve and tray boxes for your products. The following industries use sleeve and tray boxes:

• Candle 
• Perfume 
• Personal Care

Use Charming Designs and Colors to Boost Sales

Start by choosing different designs for your packaging. To add variety and attract more customers you should choose different designs for every product packaging. Adding your brand’s logo is an important thing so customers can recognize your brand on the shelves. Textured designs offer a more refined and luxurious look whereas minimalistic designs give a sleek and calming look. Decide on the different designs based on the trends and customer demand to increase the shelf visibility. 

Colors can impact a customer’s purchasing decision in many cases, and this is why you need to use elegant colors on your packaging boxes. Most brands go with vivid and dark colors to create a sense of luxury such as red, black and even royal blue. You can also choose shades of pastels such a powder blue, champagne pink and rose pink to give a calming effect. The colors you choose can also represent your brand positioning. Using shades of colors, you have in your brand’s logo create a coherent brand image in the market.  

Offer Custom Printed Packaging to Improve Shelf Visibility!

Brands must provide customers with visually appealing packaging styles and designs to stay relevant and boost visibility. You can choose these 6 packaging styles and discover more as per your brand’s needs. Your brand can also use different designs and colors to make your packaging more visually appealing. Add custom labels and stickers alongside printed ribbons to make your customer’s purchasing decision worth it.