Exquisite product packaging can be used to beautify goods, introduce goods and promote sales. Packaging can not only improve the market competitiveness of goods, but also attract customers and guide consumption with its novel and unique artistic charm, and become a powerful factor to promote consumer purchase.
We all know the benefits of a good packaging, but how to design a good packaging, what’s the principle in designing?
First, considering the performance of the packaged product, including the physical state, shape, strength, weight, structure, value, and dangerous of the product.
1 Product status. There are mainly solid, liquid, gaseous, mixed, etc., different physical states, and their packaging containers are also different.
2 Product shape. There are mainly square, cylindrical, polygonal, and special shapes. The packaging should be designed according to the shape characteristics of the product. It requires small packaging, good fixing, stable storage, and meets the standardization requirements.
3 Product strength. For products with low strength and vulnerability to damage, the protective properties of the package should be fully considered and should be clearly marked on the outside of the package.
4 Product weight. For heavy products, pay special attention to the strength of the package to ensure that it is not damaged during circulation.
5 Product structure. Different products often have different structures, some are not resistant to pressure, and some are afraid of impact. Only when the product structure is fully understood can the different products be properly packaged.
6 Product value. Different products have great value differences, and those with high value should be considered.
7 Product hazard. For flammable, explosive, toxic and other dangerous products, to ensure safety, there should be precautions and specific markings on the outside of the package.
Second, define the market positioning in package design.
“What are our customer groups?”
Different customer groups, different personalities, and different hobbies. According to different personalities and hobbies, tailor-made different packaging designs will undoubtedly have better marketing effects.
“When is our product sold?”
Based on current trends and the life of the product packaging, designers need to update the packaging at the right time. Otherwise, it will not keep up with the pace of the market and will be eliminated.
“Where are our products sold?”
Products in different occasions, different regions, different humanities, also need to properly position the packaging.
“Why should I design this way?”
This problem is actually to summarize the above design, and timely emphasize the personality of their products. Only by defining your own personality can you give life to the package.
Third, step by step to do good packaging design.
1. Have your own design style, find the positioning of your products at the beginning.
2. Design the packaging with practicality, and it is best to choose the right materials and save the cost.
3. Choose a plain color scheme, don’t be too screaming, simple but premium.
4. Define a suitable packaging size and design the package that best suits your product.
5. Choose the right font and typesetting, and cleverly design into the package.
6. Carry out the out-of-box experience and modify the packaging of the product several times to achieve the best.