Procter & Gamble has announced that in May it will test the first package of full custom paper tubes for a selection of antique aluminum-free spices and undisclosed deodorants at 500 Walmart stores across the United States.
The 90% recycled paper tube packaging is Forest Stewardship Council certified and features a push-up design that would replace some of P & G’s plastic deodorant cans. P&G, which will complete the second phase of recyclability testing of the new packaging in the fall. They hope to discover how consumers react to the design. If successful, P&G will extend the new custom paper tubes package to other areas.
The needs of recyclable packaging solutions has increased lots in the last two years. We all know plastic package waste has polluted the ocean and earth. More and more developing countries which import plastic waste from Europe and United States now stop importing, like China and Philippines.
Why P&G and Walmart Push Using of Custom Paper Tubes
To slove this matters, both P&G and Walmart have publicly declared positive sustainability plans. By 2030, P&G beauty brands have committed to using 100% recyclable or reusable packaging. While reducing the use of virgin petroleum plastic by 50%. By 2025, Walmart has pledged not to dump waste into landfills for its operations in the United States, the United Kingdom, Canada, and Japan.
The paper tube package is one of many ideas that P&G came up with in the hope of reducing plastic waste. Earlier this year, he reduced the amount of plastic in his secret antiperspirant and deodorant boxes by 8%. It saved 900,000 pounds of plastic waste.
In January Procter & Gamble signed a five-year contract to buy recycled plastic from a British supplier. The consumer goods company plans to use recycled high-density polyethylene (HDPE) for its European laundry product Ariel.
P&G recently announced that using this recycled resin to make Ariel liquid detergent bottles would help the company achieve up to 50% recycled content in liquid bottles this year. Also, reduce the amount of empty used petroleum plastic. Ariel made a commitment replacing all packaging to recyclable standard by 2022 before. And deducting the usage of plastic package by 30% by 2025.