Meaning of the color box: as an indispensable part of modern products, packaging bear the important responsibility of containing, protecting products and aesthetics. It attracts more attention, packaging design highlights the novelty and beauty of the product, which can also benifit to the product marketing and brand. As the first direct visual impact to the customer, packaging can often attract people.
The definition of a color box is generally used as a mid-range packaging method, between the inner package and the outer package. As the name implies, color box generally uses serial colors, giving a strong visual sense, allowing buyer and user to understand the overall appearance and details. It is especially suitable for products that cannot be unpacked before purchase. Now it is widely used in packaging for electronics, food, beverage, alcohol(wine), tea, cigarette, medicine and other industries.
Advantages of color box packaging:
- color box packaging is generally customized, flexible and changeable, and the design is very close to the product requirements. At the same time, it can give people a strong visual sense
- color box is convenient for mechanized production, greatly improved the packaging efficiency.
- light weight and easy to carry, a wide range of raw materials, environmental protection, green and high recycling rate.
- color box has the advantages of cheaper than other packaging materials, and at the same time, because it is easy to fold and lay flat, the storage cost is greatly saved; the light weight is convenient for transportation and loading and unloading, and the saving in logistics transportation costs.
- clean and firm, can be tightly sealed, the box can also choose different lining or insert according to actual needs, has good dust and moisture resistance, can effectively protect the safety of goods. Color box packaging has the characteristics of light weight, portability, wide source of raw materials, etc., and can produce a visual impact effect on consumers. Product packaging should be combined with the current popular culture to convey the brand image in a way that is more acceptable to people. It not only reflects the concept of health and environmental protection, but also becomes an important sales highlight.